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SoulCycle Observation Study

T.w.v. € 9,95

In the global fitness industry boutiques fitness clubs are growing rapidly with examples like OrangeTheory, CrossFit and SoulCycle. These types of clubs offer products and programs in a market niche like Small Group Personal Training or Indoor Cycling Classes. This observation study is based on local club visits of SoulCycle in Manhattan (New York, United States) and describes in detail how these clubs operate. They deliver amazing services in indoor cycling and charge a single class fee of approx USD 32. Recently the chain was purchased by Equinox.